How Search Engines Look At Your Blog?

How Search Engines Look At Your Blog: They look at the HTML code of your website/Blog. Any written text within the HTML code is also recognized. They do not take into account the appearance of your website/Blog, although some of the appearance and usability factors of the website are taken into account. According to the Best Canadian SEO Company, This is true for both clean SEO techniques and black-hat SEO techniques. It is why people do not get away with trying to hide text on a page by making it the same color as the background. This article covers the way that Google looks at your blog or website, as Google is the biggest and most popular search engine in the world.

It checks for plagiarized content on Your Blog

Google has duplication guidelines and rules. It considers the same content on more than one domain to be duplicate content. If you want to do something such as mirror text or quote something, then you need to abide by very strict Google protocols for doing it.

When Google crawls your page, it checks its index to see if any of your content is the same as other content on its search engine (duplicated). If it finds any duplicated text, then your website and the other website involved are penalized. If there is just a little bit of duplicate text, then both of the websites lose points in their favor that often leads to a lowering of the site on the search engine results page. If there is a lot of duplication, then one or both of the websites may be de-indexed from the Google search engine.

It does not matter who posted the content first, or even who owns the lawful copyright to the content. Google will penalize both websites all the same.

It checks your social media factors

There are a number of protocols that Google goes through in order to check your supposed presence and popularity on social media networks. However, it is not a sophisticated social media mining tool. This means that if you have integrated no social media into your website and have no current social media campaign, then there is little it can find out about you.

If you have integrated social media factors into the website, and/or there are social media pages/profiles that point to your website, then Google will examine them first. If it feels that your social media presence/integration represents a site that is useful, then it will rank you a little higher on the search engine results page.

It checks your on-page SEO

The on-page SEO of your website consists of all the factors that you have direct control over. Many people ignore some of the on-page factors because they take a long time to do and they do not seem as effective as creating back links or speeding up loading times. But, they are a foundation of your website, and without them, Google will have trouble identifying the importance of your website keywords and off-page SEO.

Google looks at your loading times of Your Blog

It also looks at your render time too, but improving your website render time does not have a very swift effect on your search engine results page position. If your website/blog renders quickly then your bounce rate will eventually go down, whereupon Google will consider ranking you up a little more. Whereas with your website loading time, if you improve it then you may be ranked up through the search engine results page within a few weeks.

They do not look at your loading times when they crawl your website/blog. They use loading times from people who use Google Chrome. The browser records how long it takes for the page to go from the initial render to the very last page element loading full (the complete loading time).

If your page renders and loads quickly, but there is a part of the page that takes a while to finally come up (load), then this is going to add quite a drag factor to your website. On the other hand, if your page loads very quickly, then your website will be considered more search engine friendly and will rank up the search engine results page.

How page elements are optimized

Things such as your videos, pod casts, images, Info graphics, etc, should be search engine optimized on your page. This is because Google checks them to see if they fit in with what your web page is all about. If all of the on-page and off-page SEO factors suggest that the page is all about mice, and yet the image is optimized for keywords relating to swimming pools, then it is going to confuse the search engine index and lower your search engine results page ranking.